Addicted Shopwear
I developed a full-featured e-commerce website for Addicted Shopwear, a fashion-forward apparel brand, using the Shopify platform. The project included everything from initial design concepts to the final website build, ensuring the brand’s online presence was both visually appealing and functional.
Key Responsibilities
Figma Prototyping: Used Figma to design interactive prototypes and mockups that aligned with Addicted Shopwear’s brand identity. These prototypes provided a clear visual direction and allowed for client feedback before moving into development.
Shopify Store Setup: Built the website from scratch using Shopify, customizing the platform to meet the brand’s specific needs, including product display, payment processing, and shipping configurations.
Theme Customization: Customized the Shopify theme using HTML, CSS, and Liquid templating language to create a unique and cohesive design that resonated with Addicted Shopwear’s target audience.
Product Management: Managed and organized product listings with high-quality images, detailed descriptions, and optimized SEO tags to enhance visibility and user engagement.
App Integration: Integrated Shopify apps to extend store functionality, including marketing automation, customer review systems, and inventory management tools.
Responsive Design: Ensured the website was fully responsive and provided a seamless experience across all devices, from desktop to mobile.
User Experience Focus: Optimized the customer journey from landing page to checkout, creating an intuitive, streamlined experience that minimized friction and encouraged conversions.
Achievements
Designed and prototyped the website using Figma, ensuring that all design elements were consistent and aligned with the brand’s vision before development.
Successfully launched the website on Shopify, providing Addicted Shopwear with a powerful e-commerce platform that enhanced customer engagement and boosted online sales.
Created a responsive, visually appealing website that reflected the brand’s unique style while ensuring smooth functionality and a positive user experience.
Key takeaways
Design to Development Integration: Successfully transitioned from Figma prototypes to a fully functional Shopify store, ensuring that the final website matched the initial design vision.
Custom Shopify Solutions: Developed the website from scratch on Shopify, customizing themes and integrating apps to meet the brand's specific needs for e-commerce functionality.
Responsive Design Expertise: Ensured that the site was fully responsive, providing a seamless shopping experience across all devices, from desktop to mobile.
Enhanced User Experience: Focused on creating an intuitive, streamlined user experience, optimizing the customer journey from landing page to checkout to improve conversions and reduce friction.
Collaborative Prototyping: Used Figma to collaborate with the client on design iterations, allowing for visual feedback and adjustments before moving into the development phase.
Comprehensive Product Management: Managed product listings with attention to detail, including high-quality images, detailed descriptions, and SEO optimization, contributing to better visibility and engagement.