Evolution Of Smooth
Managed the ongoing development and optimization for Evolution of Smooth's (EOS) Shopify website. Translated detailed Figma designs into a responsive, mobile-responsive Shopify experience by customizing themes using Liquid, SCSS, and JavaScript. Implemented key user experience improvements across the homepage, product grid, and PDPs, while also managing third-party app integrations. Collaborated with internal and external stakeholders to support cross-functional initiatives, including campaign landing pages and loyalty features, and additionally, used, maintained, and monitored Google Tag Manager and Google Search Console to enhance analytics, conversion tracking, and SEO performance.
Client:
EOS
Role:
Web Developer
Year:
2024-2025
Built In:
Shopify
Key takeaways
Design-to-Development Integration: Seamlessly brought Figma designs to life on Shopify using Liquid, SCSS, and JavaScript while preserving design intent and UX quality.
UX-Driven Shopify Enhancements: Improved usability and functionality across homepage, product grids, and PDPs through smart layout updates and mobile-first adjustments.
Performance & SEO Focus: Optimized performance through code improvements, GTM event tracking, and SEO enhancements via Search Console and structured data.
Custom Campaign Execution: Built reusable, on-brand landing page templates for time-sensitive marketing campaigns and product promotions.
Collaborative Workflow: Worked closely with both internal and external stakeholders to align technical work with evolving business and creative goals.