House Of Good Deeds

I led the redesign of the House of Good Deeds website using WordPress, with a focus on enhancing usability and improving visual appeal to better engage visitors and donors. This project involved modernizing the site's layout, ensuring responsive design across all devices, and streamlining navigation to make it easier for users to learn about the organization’s mission and get involved.

Client:

House Of Good Deeds

Role:

Web Developer and Content Manager

Year:

2021

Site:

houseofgooddeeds.org

Key Responsibilities

  • WordPress Website Overhaul:

    • Complete Redesign: Transformed the existing website by implementing a new WordPress theme that aligned with the organization’s values. This included selecting appropriate fonts, color schemes, and imagery to reflect the nonprofit’s community-driven mission.

    • Custom Functionality: Integrated plugins and custom features to streamline donation processes, volunteer sign-ups, and event registrations. This enhanced the website's functionality, making it easier for users to contribute to the organization's initiatives.

    • Event Management: Designed and integrated an event management system that allowed the organization to post upcoming events, manage RSVPs, and provide real-time updates, ensuring seamless coordination of community outreach activities.

  • Enhanced User Experience (UX):

    • Streamlined Navigation: Simplified the site’s navigation structure to allow users to quickly access important information, such as how to get involved, donate, or learn about the organization’s impact. Designed intuitive menus and CTAs to guide visitors through the site.

    • Responsive and Accessible Design: Ensured the website was fully responsive across all devices, providing an accessible and visually appealing experience whether accessed on desktops, tablets, or mobile phones. Also, optimized the site for accessibility, ensuring it met web content accessibility guidelines (WCAG).

    • Optimized Content Layout: Redesigned page layouts to create a more organized and visually cohesive flow of information. Created dedicated sections for events, donation drives, success stories, and blog posts, making the website more engaging and informative.

  • Content Management and SEO:

    • Regular Content Updates: Managed and updated the site’s content, ensuring all information remained current, relevant, and aligned with the nonprofit’s mission. Introduced a blog section for sharing community stories and updates on the organization's initiatives.

    • SEO Optimization: Implemented both on-page and off-page SEO techniques to increase the site’s visibility on search engines. Optimized meta tags, keywords, and content to improve search rankings, driving more traffic to the website.

    • Social Media Integration: Integrated social media platforms into the website to enhance engagement and facilitate sharing. This helped build an online community and extended the reach of the organization's message across multiple channels.

Achievements

  • Enhanced Online Presence: The redesigned website significantly improved the organization’s online presence, attracting more visitors and fostering stronger connections with the community. The updated design helped position the House of Good Deeds as a welcoming and active organization.

  • Increased User Engagement: The streamlined navigation and optimized content layout made it easier for users to find relevant information, resulting in higher engagement levels with key site features such as event sign-ups and donations.

  • Improved Donation Process: By integrating a more user-friendly donation system, the website helped streamline the donation process, making it simpler and more efficient for supporters to contribute.

  • Boosted SEO Performance: The incorporation of SEO strategies led to improved search engine rankings, increasing visibility and attracting more potential donors, volunteers, and community members to the website.


Key takeaways

  • Comprehensive Web Development Experience: Gained extensive experience in redesigning and managing a nonprofit website, focusing on both aesthetic and functional improvements to boost user engagement.

  • Technical Proficiency: Developed advanced WordPress skills, including theme customization, plugin integration, and event management system implementation, contributing to the overall success of the project.

  • Impactful Results: Played a critical role in improving the organization’s online presence, helping House of Good Deeds connect with a wider audience and achieve its mission of spreading kindness and making a positive impact on the community.